..of a peerless nincompoop

The Pump 2.0

In 1989, Reebok introduced the original Pump performance shoe and within four years sold more than 20 million pairs. Fifteen years later, Reebok unveiled the Pump 2.0 – the first shoe that automatically custom fits to the foot. The evolution of the original Pump, the Pump 2.0 features groundbreaking customization technology to truly revolutionize the sport of running. Created by NASA and MIT-trained engineers, the Pump 2.0 provides runners with a customized fit for all foot shapes by surrounding the athleteโ€™s foot with an automatic form-fitting air chamber.

So it would be really special to own one, huh? What if it is the flagship model of the Pump 2.0 range? You flaunt your new pair of shoes wherever you go. You become complacent seeing your friends envious about it. You conveniently forget all those batterings you received from your dear ones for wasting so much money on a pair of shoes.

Five months and lots of wear and tear later, you miss a heart beat when you feel a pressure difference between the right and left shoes. You know the warranty has expired two months ago and all you can do is to throw your Pump 2.0 away and whine about $xxx going down the drain. Or you can just get it replaced with any merchandise worth its cost. You can pick up another pair of shoes, a couple of T-shirts and umpteen pairs of socks, all without paying even a single buck extra.

Hail Reebok!!


June 22, 2006 - Posted by | Uncategorized


  1. Man.. throwing out shoes worth 8,000/- does hurt.
    Thank god they allowed you to pick something else worth its cost.

    Comment by karram | June 22, 2006 | Reply

  2. :). Thatz what they do for customer satisfaction ๐Ÿ˜€

    Comment by kiron | June 22, 2006 | Reply

  3. Daa..If it weren’t you and me, I could say you lucky
    cant help wondering thought, bout how big a risk that was.
    What was the odds of their not making the offer?
    Where would that have left you?
    Or did you have some divine premonition sort of thing?

    Comment by Lakshmi | June 23, 2006 | Reply

  4. ayyo ende (fav swear word) evide poyi?
    ninde paatta blog.
    bad bad blog.

    Comment by Lakshmi | June 23, 2006 | Reply

  5. @laks
    I was damn sure that its a product problem. I never thought such problems would come for a Pump. But when I felt it, I was pretty sure that I won’t have to throw it away just because the warranty is over. If they had not replaced it, I would have directly contacted Rbk’s online customer care and got it replaced.

    But in hindsight, it was a risk spending so much money on a pair of shoes. Thank god, I went for a good brand.

    That said, you can still chide me for wasting money ๐Ÿ˜€

    Comment by kv | June 23, 2006 | Reply

  6. @laks
    ayyeda.. entha ente blog-nu kozhappam.. nee type cheythappo ninte (fav swear word) vittu poyatharikkum ๐Ÿ˜›
    ente nalla blog..
    good good blog.. ๐Ÿ˜€

    Comment by kv | June 23, 2006 | Reply

  7. well, i’ll explain that..

    reebok’s strategy is like this..

    u buy that crap worth 8K.. reebok will invest that money in mutual funds/securities/R&D.. and after 6 months u realize that its crap and go back to the dealer..

    then reebok will take the money out and give it back to u.. win-win situation.. isn’t?

    PS: don’t know wht they’ll do it with the 8k “crap” .. maybe they’ll throw it out.. ๐Ÿ™‚

    Comment by sand | June 23, 2006 | Reply

  8. enthoru budhi.. ๐Ÿ˜›
    if you had invested 8K in mutual funds 6 months back, it would be some 4K now. bakki okke market idinjappo koode idinju kaanum.. so oru 4K avar angane tharum.. bakki 4K kittan avar ee “crap” vikkumo? vittal nee athu vangumo? vangiyal enikku bakki 4K kittumallo ๐Ÿ˜€

    Comment by kv | June 23, 2006 | Reply

  9. Pump vaangi oo**iya koppey, vaachakamadikkaathe mindaathiriyedaa

    Comment by Rat | June 30, 2006 | Reply

  10. nee comment ittunnu paranjappozhe njan ithu pole orennam pratheekshichu.. nokkikkoda njan weekend-il gasper-nem kootti ninte veettil varum ๐Ÿ˜€

    Comment by kv | June 30, 2006 | Reply

  11. Vallom ezhuthede…Nallonam chorinjittu kaalam kore ayi.

    Comment by karram | July 4, 2006 | Reply

  12. time kittunilla. bhayankara busy. busy schedule-aa.
    ravile office-il vanna pinne tea-carroms-lunch-carroms-tea-carroms-tea-carroms and going home. So busy that I don’t get time to read newspapers or play TT ๐Ÿ˜ฆ

    Comment by kv | July 4, 2006 | Reply

  13. awesome stuff! now u can exchange ur shoes for equally worthless stuff! bt as long as reebok stays in the kannas-kadalas business, no worries!

    Comment by alamels | July 4, 2006 | Reply

  14. @alamels
    Pump is always better than ACGs :).
    And you buy more kannas-kadalas stuff than me ๐Ÿ˜›

    Comment by kv | July 5, 2006 | Reply

  15. ROFL@Vallom ezhuthedeโ€ฆNallonam chorinjittu kaalam kore ayi.

    Comment by Rat | July 5, 2006 | Reply

  16. i bought my ACGs almost 2 yrs back for 1000 bucks n i am stil usin it almost everyday and theres no point sayn some vague things like i buy more kannas kadalas stuf than u. m happy with watever i hav bought n i never crib

    Comment by alamels | July 5, 2006 | Reply

  17. :-S
    ithennathaa chanthayo ?

    Comment by Rat | July 5, 2006 | Reply

  18. @rat
    nops.. neeyanu chantha :D.
    Pinne choriyan vaa.. ninne njan kollum.. lipstick, no jeans, MAS.. ithokke ninte blog-il nee thanne admit cheytha kaaryangal alle ๐Ÿ˜€

    Comment by kv | July 5, 2006 | Reply

  19. @alamels
    i didn’t crib. i just hailed reebok :D.

    Comment by kv | July 5, 2006 | Reply

  20. yea. very true.

    Comment by alamels | July 5, 2006 | Reply

  21. @kir, Yeah, When I do something funny, I admit it in public.
    Thats the differnce between You and I … In this beautifool world.. Green graass bloo skaayis (oh.. njaan matter-eennu vittu poyallo) :-s

    Comment by Rat | July 6, 2006 | Reply

  22. I would like to see a continuation of the topic

    Comment by Maximus | December 20, 2007 | Reply

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